Rihanna’s Fenty Beauty Valuation

Trending Beauty Ingredients on Social Media it comes to celebrity beauty brands, few are as successful as Rihanna’s namesake brand. The singer’s foundation shade range is staggering, offering 50 different options for darker skin tones — an approach that set her apart from other brands and drove her company’s revenue to over $550 million in just one year. Rihanna’s emphasis on inclusivity and diversity is also reflected in her advertising campaigns, which feature a diverse cast of influencers.

The brand’s success has led to a massive increase in its value. Forbes reports that the cosmetics line, which is stocked globally at Sephora and other retailers, is now worth $1.4 billion, thanks to Rihanna’s 50 percent stake. Its valuation is up more than 10 times since it launched in 2017 and has even surpassed other popular celebrity-founded beauty brands like Kylie Cosmetics and KKW Beauty.

From Icon to Impact: How Rihanna’s Fenty Beauty Transformed the Beauty Industry’s Valuation Standards

Rihanna could have entered the beauty industry as a stand-alone brand, but she chose to partner with luxury conglomerate LVMH Moet Hennessy Louis Vuitton (EPA: MC, BIT: LVMH) to create Fenty Beauty. In addition to giving her a major leg-up in terms of financial backing, the partnership has allowed her to leverage sales data from beauty juggernaut Sephora.

As a result, Fenty Beauty has grown exponentially and is expected to continue to see substantial growth in the coming years. To learn more about the business, check out this in-depth article about the company’s mission and vision statement. We’ll also use a mind map tool called EdrawMind to analyze the company’s long-term goals and how they align with its core values.